FormKeep introduces a new feature for your growing email lists: double opt-in.
FormKeep under its Email Campaign feature offers a verification email when someone new submits on your form, confirming that it is indeed them.
An email is sent out to the user which includes a link to click and confirm the filling of the form. Only after the confirmation click is completed will the user officially be added to the submissions list.
By using a double opt-in confirmation method, the chance of spam addresses in the deployment list will be greatly reduced. This means that any bots that sign up for your newsletter won’t make it onto your list, helping you avoid any spam traps and keep your submissions with the contacts that matter.
Additionally, since this is an added step for the user, it shows an increased level of interest in the business or topic, leading to greater engagement and ultimately better results for your email marketing strategy.